To the naked eye the rebranding and restructuring of the Kenya National Youth Service may seem new, fresh and exciting. However for those who have closely followed the intricate process that has been the new beginning of NYS it is clear that it has been a very deliberate process and extremely well thought out; resulting in unprecedented results.
Initially it all started with the President H.E Uhuru Kenyatta’s strong desire to ensure the over 40% on unemployed youth had purpose, and contributed to the development of the country. It is from this point in consultation with the Cabinet Secretary of Devolution and Planning Ms. Anne Waiguru the 5 point vision was born. For over 50 years the NYS had been a symbol of pride for the youth, somewhere for the youth to go and learn discipline as well as picking up skills that would help them later in life. However we must all move with the time and this is no different of NYS.
The 5 point vision encompasses the following elements; paramilitary training and service regulation, national service and youth re-socialization, dam and road construction, slum civil works and finally security traffic Martials. To achieve this ambitious 5 point vision one would need to give the service a whole new look, to illustrate to the world that things had changed at NYS. This started with the logo and official NYS motto, to be followed by change of the service uniform and theme colours to match the brand. The justification of the rebrand was to attract the youth at all costs, ensuring they are proud of their uniforms and believe in the motto they embody. This was extremely successful as during the first recruitment exercise after the rebrand the number of recruits increased from 4000 to 20000 as youth across the country flocked to recruitment centres anxious to be a part of the transformed Kenya. This number is increasing steadily with each recruitment exercise, as the mandate and respect of the service engulfs the whole country.
REBRANDED NATIONAL YOUTH SERVICE
Branded NYS vehicles
NATIONAL YOUTH SERVICE BUILDINGS
NYS HEADQUARTERS’ OFFICES
NYS MAIN ENTRANCE
ENTRANCE TO MOTOR VEHICLE YARD
NYS COMMUNITY COHORTS
To ensure food security is sustained for the residents of Kibera, more than 13,000 urban agriculture sacks have been set up to facilitate the growth of kale. Similarly 9 Posho mills have been constructed to ensure the residents have access to affordable maize meal. In similar fashion 72 fish tanks across Kibera will provide lower prices as compared to the market prices. The NYS initiated projects will be handed over to the community youth to ensure sustainability.
Access roads and pathways have been laid, 3.5 km of road linking the slum to Mbagathi way has been laid to bitumen standards and lit up by the state owned Kenya Power and Lighting Company. This has created an enabling environment for business by providing access and security at any hour day or night.
Upon completion of the youth empowerment project in the informal settlements,
NYS aspires to have accomplished; the construction of 228 ablution blocks connected to 17.5 km of Sewer lines, 38 built and completed model houses and Posho mills and placement of 304 fish tanks. In addition to these, the fabrication and setting up of 38 Beyond Zero health clinics, 38 police posts and placing of urban agriculture 85,014 urban agriculture sacks across the settlements. Similarly the construction of 13.44 Km of access road up with 52 high mast security floodlights equipped with 400Watts LED lights. As a result of the numerous success of the Youth Empowerment Programme this has been extended to 21 counties across the country, and recruitment for the community youth is currently ongoing.
The national youth service top 100 officers under the leadership of the Director General Dr. Nelson Githinji this past week held a team building session in Naivasha.